In addition to the unveiling of other Mac models, Apple introduced a new 27″ LED Cinema Display this week.

Oddly enough, it uses the same display as the upgraded 27″ iMac with a 2560 by 1440 resolution. The 24 pound widescreen boasts a 49 watt speaker system, built-in iSight, and in-pane switching technology that gives you a stunning picture from almost and angle. The display is clearly aimed at consumers with portable computers, as a MacBook Pro is seen paired with the 27″ ACD in nearly every photo. There is also much speculation that a 21.5″ cinema display model will be released, to match the screen of the new 21.5″ iMac.

It’s important to note that at the same time the 27″ display was announced, Apple officially discontinued the 24″ and 30″ models. Mac users appear to have mixed feelings about the limitation of display options. Many feel that by focusing on consumers, Apple is no longer tailoring to the professionals. Nonetheless, Apple’s display will cost one to four hundred dollars less than competing models made by Dell or NEC, and is sure to take a bite out of their market share.

Check out Apple’s press release for more information.

Due to ship in September.

Apple announced a new Mac Pro this morning that features up to 12 CPU cores. Translation: up to a 50 percent performance improvement over its predecessor.

The new Mac Pro features a pair of either quad-core or six-core Intel Xeon processors, with up to a 12MB L3 cache and speeds ranging from 2.66 GHz to 3.33 GHz.

The base configurations and their respective prices and specs are below:

$2499: 1x 2.8 GHz Quad-Core / 3GB RAM / 1 TB HD

$3499: 2x 2.4 GHz Quad-Core / 6 GB RAM / 1 TB HD

Despite offering the above configurations, Apple puts a great emphasis on the customize-to-order options, so that each customer can configure their machine to suit their own particular needs. “The new Mac Pro is the most powerful and configurable Mac we’ve ever made,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With up to 12 cores, the new Mac Pro outperforms our previous top-of-the-line system by up to 50 percent.”

Start configuring today, or at least soon. The new Mac Pros will be available in August.

Alongside of the Mac Pro, apple upgraded its consumer desktop line further today by unveiling iMacs which, while looking the same as their predecessor from the outside in size and design, have upgraded to a brand new processor architecture, as well as a shift to discrete graphics, provided by ATI.

Previously, the lower end iMac models used Intel Core 2 Due chips; now, all of the iMacs feature a variety of Core i3, i5, and i7 chips. And according to Apple’s David Moody, the newly integrated Nvidia GeForce 9400M means you can look forward your graphics performing three times faster than the previous integrated graphics.

A breakdown of each model and its respective price, processor architecture, and graphics chip are below:

$1199 / 21.5″ / 3.06GHz Core i3 / 4GB / 500MB / ATI Radeon HD 4670

$1499 / 21.5″ / 3.20GHz Core i3 / 4GB / 1TB / ATI Radeon HD 5670

$1699 27″ / 3.20GHz Core i3 / 4GB / 1TB / ATI Radeon HD 5670

$1999 27″ / 2.8GHz Quad-Core Core i5 / 4GB / 1TB / ATI Radeon HD 5750

All models come with one FireWire 800 port, four USB 2.0 ports, and AirPort Extreme 802.11n Wi-Fi, the standard slot-loading 8x SuperDrive, and a 10/100/1000BASE-T Gigabit Ethernet connector. A new SDXC card slot can now support memory cards ranging from 64GB to 2TB in capacity.

And as always, there’s an iSight camera embedded in the top of the bezel, so you can Skype with all of your contacts right out of the box.

As with the company’s portable line, Apple touts the environmental characteristics of its desktop line. “Building environmentally sound products is important to us as a company,” said Moody. The iMacs are free of toxic chemicals like mercury, PVC, and BFRs, and thanks to the LED-backlit displays—the iMacs also are free of arsenic. With these design features, along with the use of highly recyclable materials such as aluminum and glass, the new iMacs have earned EPEAT Gold ratings for their environmental friendliness, says Apple, and also meet the EPA’s Energy Star 5.0 qualification.

In addition to the keyboard and Magic Mouse that ship with every iMac, customers can now also opt to add Apple’s multitouch Bluetooth Magic Trackpad as a customize-to-order option.

All models are shipping as of today from the Apple Store.

Alongside both of its new desktop computers, Apple unveiled its long-rumored Magic Trackpad: a wireless, Bluetooth powered multitouch input device designed for your Mac desktop. Utilizing the same Multi-Touch technology featured on the MacBook Pro, the Magic Trackpad supports the familiar variety of swipes and gestures for interactive navigation, including scrolling, rotating, zooming, and more with two fingers, along with three-finger swiping back and forth between web pages, and four-finger Exposé triggers.

“We recognize that the majority of our Mac users these days use the trackpad, because the majority of our users are notebook users,” said Apple vice president of worldwide Mac hardware marketing David Moody. “Our notebook users really love the MacBook trackpad.”

According to Apple’s website, the device has been designed to sit at the same level of incline as Apple’s Wireless Keyboard, “so you can go from trackpad to keyboard in one seamless motion”.

Apple says that the new Magic Trackpad is “nearly 80 percent larger than the built-in trackpad on the MacBook Pro,” and suggests that you could use the Magic Trackpad as a standalone mouse replacement, or alongside of your existing mouse as well.

Similarly to the wireless keyboard and Magic Mouse, the Magic Trackpad runs on two AA batteries, and with the recent introduction of the $29 Apple Battery Charger, it seems that the company is encouraging a thorough move toward embracing the Apple-advertised “cable-free, uncluttered workspace”.

The Magic Trackpad costs $69 and is available and shipping as of today. It requires a Bluetooth-enabled Mac, Mac OS X 10.6.4 or later, and a Magic Trackpad software update.

Apple held an iPhone 4 press conference last Friday morning, July 16th, at Apple Town Hall in California to address the “antennagate” issue that has been so publicized in the media since the phone’s release. Here’s a quick recap of what happened:

The conference opened with a YouTube video, titled “the iPhone 4 antenna song”, the chorus stating “if you don’t want an iPhone 4 don’t buy it, if you bought one and you don’t like it, bring it back”.

An amusing intro to tame the undoubtedly serious tone surrounding the media-hyped “design flaw” of Apple’s new flagship product. The overall theme of the morning can be summarized in Jobs opening statement: “We love our users…we want to make all of our users happy. If you don’t know that about Apple, you don’t know Apple. We love making our users happy”.

Jobs detailed the facts about smartphone reception issues for a number of popular smartphones on the market, from Blackberries to HTCs. “Phones aren’t perfect” Jobs said. He went on to show that all of the recent additions to the smartphone market can be similarly affected when held in the “death grip”. Regardless of these issues for the iPhone, or any other device, the iPhone 4 has been consistently and across the board reviewed as the #1 smartphone, both from critics and in customer satisfaction.

AppleCare data suggests that out of the current 3 million iPhone 4 customers, only 0.55% of users called in about reception issues, versus the 6% with the 3GS. However, Jobs went on to say that “it’s hard to escape the conclusion that there is a problem, but that problem is affecting a very small number of users. I get emails saying the phone works perfectly, and they can’t understand what this is all about. So we think it’s affecting a small batch, but it has to do with inherent problems in smartphones. But we want all of our users to be happy.”

Therefore, Apple is providing a number of solutions to current iPhone 4 purchased through September 30th:

- The already updated iOS 4.0.1 which fixes the way the signal bars report and other bugs
- A free case for every iPhone 4 (apply on Apple Website starting late next week)
- A refund if you bought a bumper
- A full refund for the iPhone for (returned undamaged iPhone 4 within 30 days of purchase)

Jobs went on to announce the white iPhone, which starts shipping at the end of the month. As well, the iPhone will be shipping to 17 more countries on July 30th.

In conclusion Jobs stated: “We do this because we love our users, and if we screw up, we pick ourselves up and we try harder. And when we succeed, they reward us by staying our users. We take this really personally. Maybe we should have a wall of PR people keeping us away from this stuff, but we don’t, we take it really personally. So we’ve worked the last 22 days on this trying to solve the problem. And we think we’ve gotten to the heart of the problem.”

For the first time ever, Apple has openly encouraged iPhone users to use a case for their iPhone. This provides customers with just one more reason to add to the long list of benefits in using a case for their iPhone 4. Although Apple is providing free bumpers to their current customers, it is likely that these customers will be looking for alternative cases immediately or in the very near future. This event provides an open door to a large number of customers who were uninterested in using a case for their iPhone in the past.  Additionally, the large number of customers who will purchase an iPhone 4 after the “free case window” (after September 30th) will also have one more good reason to purchase a case or bumper for their new phone. This gives resellers a great opportunity to leverage the benefits of utilizing a case with the iPhone 4 to a whole new base of users.

Yesterday Apple released an all new and completely redesigned Mac mini featuring the iconic Unibody styling. Aside from the amazingly compact aluminum enclosure, you’ll notice a few other new things: twice the graphic performance, an HDMI port, SD card slot, and integrated power supply.

Now with an HDMI port, the new Mac mini has never been easier to connect to your TV. Just add the EyeTV HD from elgato, and you’ve got yourself a full blown DVR and media server solution.

We’ve added an all new category to our website to help you navigate the ever growing list of products that work perfectly with the new Mac mini.

Mac mini Unibody

To learn more about the the new Mac mini, visit Apple’s product page.

Yesterday morning Apple Inc. introduced iPhone 4 at their annual World Wide Developer’s Conference. With a striking new design and plenty of internal updates, iPhone 4 is sure to compel many exiting iPhone users to upgrade to Apple’s newest touch device.

Of the many hardware changes found in iPhone 4, perhaps the most significant is the addition of a second, front-facing camera. Combined with Apple’s FaceTime software, this camera allows users to participate in live video conferences right from their phone.

Not to be left out, the standard rear-facing camera has also been updated. In addition to the increased 5 megapixel resolution, iPhone 4 can also record 720p HD video at 30 frames per second. By using the new iMove for iPhone software, users can now record, edit, and share video right from their phone.

By including a larger battery and using a custom CPU designed by Apple, iPhone 4 promises an extended battery life while increasing overall performance.

With all the new changes and features contained in iPhone 4, you can rest assured that Dr. Bott LLC will offer the newest and most compelling cases and accessories as they become available. Visit these new product categories to see what is available right now.

iPhone 4 Cases
iPhone 4 Accessories

To learn even more about what iPhone 4 has to offer, you can visit Apple’s product page.

In yesterday’s iPhone OS 4 announcement, Steve Jobs revealed seven features, out of the one hundred new features, that were considered to be the most important. The first was multitasking, covered in our blog article published earlier. Another major feature was greatly-improved Mail.

The Mail app on the iPhone has been a sore spot for many users, especially those using their iPhones for business. Many business users have several email accounts that they need to be checking constantly and they need a great Mail app to support them. Currently, many of the complaints were based around not having a unified inbox or only being able to have one Microsoft Exchange account setup at a time.

This all changes with Mail in OS 4. To start, you can now view a Unified Inbox. This means that email messages from all of your mail accounts will be in one single place, instead of having to tap into each inbox individually and check through them all.

Another great option added is Fast Inbox Switching. If you aren’t using the Unified Inbox, you may want to get between all of your inboxes quickly. On the current Mail app, this can take quite a few taps depending on how many accounts you have. I personally only have three mail accounts, but it still takes a while to get in and out of each when checking all my mail. I am anxiously awaiting this feature.

You can also now add more than one Microsoft Exchange account. Microsoft Exchange is a very heavily used enterprise server, so compatibility and flexibility there are important to the iPhone working for everybody.

Similar to the OSX Mail application, Mail on the iPhone can now organize messages by thread, allowing you to easily see only messages in a certain conversation. This comes in handy when you have a very full inbox and want to flip through the emails only relevant to the one you’re reading.

The last noted feature of the new Mail app is that it can open attachments in a third-party app. This opens up quite a few possibilities for being able to open previously “foreign” attachments into any app that supports them on your iPhone.

While the Mail app has had quite a few options from the start, Apple continues to pave the way in adding features. iPhone OS 4 seems to be answering many requests and turning into a very solid platform for the iPhone, iPod touch, and iPad.

Apple has posted the video of yesterday’s iPhone OS 4 keynote. You can view it here.

Yesterday morning Apple held a press event previewing details of it’s upcoming iPhone OS 4. iPhone users have been asking for a variety of features over the past few years and iPhone OS 4 looks like it’s going to deliver in a big way.

During his presentation, Steve Jobs described that iPhone OS 4 can be broken down in to 7 “tentpole” categories: 1) Multi-tasking, 2) Folders, 3) Mail App, 4) iBooks, 5) Enterprise, 6) Game Center, 7) iAd.

It’s no secret that multitasking has been one of the most requested iPhone feature over the past few years. In the present version the iPhone OS has applications save their state and quit before another application can be launched. Although this has been less of an issue as devices have gotten faster, it still prevents users from listening to Pandora, for example, while they are surfing the web.

With iPhone 4, multiple application can do a variety of tasks at the same time. These tasks range from streaming music, to delivering driving directions, all while viewing information from a completely separate application. Having the ability to listen to a Pandora radio stream while running a GPS application, or to quickly check an email while a uploading a photo to flickr, greatly increases the usefulness of your device.

iPhone OS 4 will roll out this summer for iPhone and iPod touch. iPad owners will have to wait until this fall to take advantage of all iPhone OS 4 has to offer.